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The Argo Standard

Growth amplifies how you treat people.

Our work brings more people to a business. So we take responsibility for whose reach we expand.

An illustrated town. A business at the center reaches more homes as our ads expand its reach. Dishonest owner: harm spreads from home to home, so Argo refuses to amplify it and the harm stays contained. If the owner is honest, homes get new roofs and are well served, the crew grows, and the whole town benefits.
  1. 01

    Every business touches people.

    Homeowners. Crews. A town that knows its name.

  2. 02

    Growth amplifies how you treat them.

    Our ads bring a business into far more homes. Whatever it does there, it does at scale.

  3. 03

    Growth spreads harm, too.

    When an owner deceives or exploits people, more reach means more people hurt. We won't amplify that business, at any budget.

  4. 04

    So we back honest, ambitious owners.

    When they grow, every new customer gets work done right. Real value, fair prices, proud work.

  5. 05

    Success worth being proud of.

    A thriving business. Customers who'd hire you again. A crew proud to wear your name.

The line

We won't help grow a business that does this.

  • Deceives customers
  • Manufactures urgency
  • Pushes unnecessary work
  • Exploits vulnerable people
  • Mistreats workers
  • Promises what it can't deliver

We'll turn down the revenue. Every time.

Same rules for Argo

We hold ourselves to the same standard.

  • Truthful adsYour real work. Real prices. No fake scarcity.
  • Accurate claimsNo promised numbers. Examples labeled as examples.
  • Plain reportingInquiries, estimates, and jobs are never blurred.
  • AccountabilityWhen our work falls short, we say so and fix it.

Make serious money.
Earn it honestly.

If that's how you run your business, we want to help you grow it. Big.

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